You sell something you'd buy for your own family
GSS is protection-first. You help families and business owners protect their income and build tax-advantaged savings, and you can feel good about every policy you write.
Careers & partnerships at GSS Life
Build an insurance business you're proud of. Learn to sell IUL the honest way.
GSS Life is looking for licensed agents, financial professionals, career changers and referral partners who want to help families with life insurance the right way: real numbers explained in plain English, and a straight answer even when the answer is no. Apply in 3 minutes. Keith Gilbert reviews every application personally and follows up about next steps.
- Training on IUL, term and living benefits
- A proven, compliance-first sales process
- AI tools for marketing and follow-up
- A licensing roadmap if you're new
No cost to apply. No pressure. No income hype. Just a clear look at the work, the support and the pay.
Keith Gilbert, founder of GSS Life
18+ years · Licensed in AZ, FL, MI, NC & NV · NPN 16050997
18+ years · Licensed in AZ, FL, MI, NC & NV · NPN 16050997
Keith Gilbert has 18+ years in the insurance industry and is licensed in Arizona, Florida, Michigan, North Carolina and Nevada (NPN 16050997). He is appointed with insurance companies including Transamerica, Securian (Minnesota Life), Mutual of Omaha, F&G, Ameritas and American Amicable.
The problem
Most new agents don't quit because they can't sell. They quit because nobody showed them how.
Getting licensed is the easy part. What comes after is where people get stuck. If you have looked at insurance before, you have probably heard one of these:
"I got my license, then I was on my own."
"My upline cared more about recruiting than about clients."
"I spent money on leads that never answered the phone."
"I don't want to push a product on a family that can't afford it."
GSS is built to fix all four: real training, a sales process clients trust, tools that handle the follow-up, and a leader who puts clients first.
Why GSS
Six reasons professionals choose to build with GSS.
Clients trust you because you explain everything clearly
Every GSS review includes a personalized illustration explained line by line, with guaranteed and projected values side by side and every fee on one page. Clients who understand what they bought are more likely to keep it and refer their friends.
You get trained, not just licensed
Product education, sales skills and ongoing development, so you can explain caps, floors, loans and fees with confidence instead of reading from a script.
AI tools do the busywork for you
Modern marketing, automated follow-up and client education tools, so more of your time goes to conversations and less to chasing people.
You don't build alone
Work alongside professionals who share a commitment to serving clients. Ask questions, get help designing cases, and learn from real situations.
Four ways to work with GSS
Licensed agent, financial professional, career changer or referral partner. Pick the one that fits your background.
See the 4 pathwaysWhat you get
When you're approved, you get 8 things.
Some apply to every pathway. Some apply only once you are licensed and appointed. Keith walks you through which ones apply to you on your call.
A licensing roadmap
If you're new, the exact steps for your state: pre-licensing course, exam, license application and carrier appointments.
Why it matters: you know every step and every cost before you start.
Product training
How IUL, term life and living benefits riders work, and how insurance companies differ on caps, fees and underwriting.
Why it matters: you can answer hard questions without guessing.
The GSS review & illustration process
The same review and illustration Keith gives his own clients: coverage amount, monthly cost, cash value growth explained in plain English, every fee on one page.
Why it matters: a process clients trust makes selling feel like helping.
Carrier contracting help
Help getting contracted and appointed with the insurance companies GSS works with.
Why it matters: you get access to strong products without chasing contracts alone.
AI marketing and follow-up tools
Tools for marketing, automated text and email follow-up, and client education.
Why it matters: fewer leads slip through the cracks.
Sales skills training
How to run a needs call, explain caps and floors in plain English, and handle objections honestly.
Why it matters: you close more business without pressure tactics.
Help on your first cases
Case design help and support on your early client calls.
Why it matters: your first clients get it right, and so do you.
Ongoing team collaboration
Regular team training and a place to bring questions and tough cases.
Why it matters: you keep improving long after onboarding.
Apply to Join GSS
No cost to apply. Takes about 3 minutes.
Who we're looking for
Four pathways. Pick the one that fits you.
Not every applicant qualifies for every pathway. Your conversation with Keith, your application and the approval process decide fit.
Licensed insurance professionals
You already hold a life license and want better products, training and a process clients trust.
- What you'd do
- Help families and business owners with IUL, term and living benefits using the GSS review process.
- What you need
- An active life license in good standing and carrier appointment eligibility.
- How you're paid
- Commission from the insurance company on policies you place.
Financial professionals
You advise clients on money and want to add protection and benefits education to those conversations.
- What you'd do
- Bring life insurance planning to your existing clients, with GSS support on case design.
- What you need
- A life license to sell insurance products, plus any approvals your firm requires.
- How you're paid
- Commission on policies you place, subject to your firm's rules.
Career changers
You're not in insurance yet, and you're willing to learn, get licensed and put in the work.
- What you'd do
- Get licensed, get trained, then start helping families with the GSS process.
- What you need
- Complete pre-licensing education, pass your state exam, pass a background check, and commit to ongoing training.
- How you're paid
- Commission on policies you place once you are licensed and appointed. No commission before that.
Referral & strategic partners
You're a professional who can connect qualified people or business opportunities with GSS.
- What you'd do
- Introduce clients, colleagues or businesses who could benefit from a GSS review. You don't sell.
- What you need
- A professional network and a commitment to only referring people GSS can genuinely help.
- How you're paid
- State law limits how unlicensed people can be paid for insurance referrals. Keith explains exactly what is allowed on your call.
What it could mean in dollars
How you get paid, in plain English.
Commission, not salary
Insurance companies pay a commission when a policy you write is approved and the client pays the first premium. There is no base salary. Your income depends on the business you place.
Your commission level, in writing
Your commission rate is set by your contract and the insurance company. Keith shows you the exact schedule in writing before you sign anything.
What it costs you to start
New agents typically pay for a pre-licensing course, the state exam, the license application and fingerprints, and possibly errors and omissions (E&O) insurance. You get the full list with dollar amounts before you commit.
What grows your income over time
Referrals from clients who trust you, repeat business such as yearly reviews and additional coverage, and your own skill. Some policies also pay smaller renewal commissions in later years, depending on the contract.
Example: how one policy is paid
| Item | Amount |
|---|---|
| Annual target premium on the example policy | $[___] |
| Commission rate at your contract level | [__]% |
| Commission paid to you | $[___] |
| When it is paid | [__] days after the policy is issued and paid |
Hypothetical and for illustration only, based on [carrier] commission schedule dated [date]. Commissions can be charged back if a policy lapses or is cancelled early. [Typical results statement: median first-year earnings of GSS agents, if tracked.]
GSS does not guarantee income or business results. What you earn depends on your effort, skills, market, and ability to meet licensing and appointment requirements. Many people who start in insurance earn little or nothing, especially in their first year.
Why start now
4 reasons waiting costs you.
1
Licensing takes weeks, not days
Course, exam, background check and appointments all take time. Starting the process today is the only way to be ready sooner.
2
Skills compound
Every month of training and real client conversations makes the next month easier. A month you wait is a month of experience you don't have.
3
People you know are being sold policies today
Often by agents who never explain what they are really buying. If you get trained, you can be the one who explains it clearly and honestly.
4
Real support has limits
Keith works closely with each new partner, so he brings on a limited number at a time.
Your next year, two ways
What happens if you wait, and what happens if you act.
If you waitIf you act now
Your skillsThe same as today, with the same questions about how insurance really works.Trained on IUL, term and living benefits, with a process you can explain to anyone.
Your supportFiguring it out alone, or stuck with an upline who isn't focused on you.Training, case design help and a team that answers your questions.
Your toolsChasing leads by hand and losing the ones who don't call back.AI marketing and follow-up working in the background.
Your clientsFamilies you know get sold by someone else, possibly without the full picture.You help them with real numbers, explained in plain English.
Your income sourceStill depends on one paycheck or one way of earning.A commission-based business you build over time, at your effort level.
Your decisionStill wondering whether insurance is right for you.A clear answer after one call: good fit, get licensed first, or not right now.
Apply to Join GSS
Applying is free. Finding out if it fits costs you 3 minutes.
Is it a fit?
Who GSS is for, and who it is not for.
GSS is usually a good fit if you...
- Want to help families and business owners protect their income
- Are willing to learn the products deeply, not just memorize a pitch
- Believe clients deserve to understand exactly what they are buying
- Are comfortable with commission-based income that grows with your effort
- Will show up for training and follow a proven process
GSS is probably NOT for you if you...
- Need a guaranteed salary starting next month
- Want to get rich quick or are mainly interested in recruiting people
- Are not willing to get licensed or meet state requirements
- Prefer high-pressure sales over education
- Aren't ready to put in consistent weekly effort
The GSS opportunity model
4 steps from applying to building.
-
1
Learn
Read this page and apply in about 3 minutes. You see the work, the support and the pay before anyone calls you.
-
2
Connect
A call with Keith about your background, goals and questions. You leave with a straight answer on fit.
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3
Qualify
Complete the application, licensing and carrier appointment steps that apply to your pathway.
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4
Build
Train, use the tools, work your first cases with support, and grow your business.
Your success depends on your effort, skills, market, and ability to meet applicable requirements. GSS does not guarantee income or business results.
Our promises to you
4 promises so you can apply without risk.
No pressure
One conversation. If it isn't a fit, we say so, and you go on your way with your questions answered.
Every cost in writing
You see every cost to get started and exactly how you are paid, in writing, before you commit to anything.
No income hype
No screenshots of big checks, no promises of fast money. Just an honest picture of the work and the pay.
A straight answer on fit
Good fit, get licensed first, or not right now. You'll know where you stand after one call.
Apply to join GSS
Tell us about yourself. It takes about 3 minutes.
Here's what happens after you submit:
- Keith reviews your application personally
- You pick a time for a short call on the next screen
- You get a straight answer on fit and your next steps
- If you move forward, you get the full GSS Opportunity Guide
Submitting this form is not an offer of employment or approval of any kind. Rather talk now? Call 480-269-2577.
Straight answers
Recruiting FAQ
Who is GSS looking for?
Licensed insurance professionals, financial professionals, career changers who are willing to meet state licensing requirements, and referral or strategic partners. Fit is decided through a conversation and the application process, not just by submitting a form.
Do I need an insurance license?
You need a life insurance license to sell insurance products. If you are not licensed yet, Keith walks you through the steps in your state. Referral partners do not sell, so the requirements are different.
Can I apply if I'm new to the industry?
Yes. Many people start as career changers. Expect to complete a pre-licensing course, pass your state exam and a background check, and commit to ongoing training.
How do I get paid?
Licensed agents are paid commission by the insurance company when a policy they write is approved and paid for. There is no base salary. You see the exact commission schedule in writing before you sign anything.
Is income guaranteed?
No. Compensation and results vary and depend on your effort, skills, market, and ability to meet licensing and appointment requirements. No income or business success is guaranteed.
Does it cost anything to join?
Applying is free. Getting licensed has costs, such as the pre-licensing course, exam, license application and fingerprints, and you may need errors and omissions (E&O) insurance. You get the full list with dollar amounts before you commit.
What training and support do I get?
Product education, sales skills training, the GSS written review process, carrier resources, marketing and AI tools, and ongoing collaboration with the GSS team.
Can I become a referral partner?
Yes. Referral and strategic partnerships are open to professionals who can connect qualified people or business opportunities with GSS, subject to state rules. Keith explains exactly what is allowed on your call.
What happens after I apply?
You'll be able to pick a call time right away. Keith reviews your application and talks with you about fit and next steps. If you are selected to move forward, you receive the full GSS Opportunity Guide and begin the vetting and onboarding process.
Are there licensing or qualification requirements?
Yes. Every pathway is subject to applicable state licensing, carrier appointment, background check and qualification requirements.
Find out in one call if GSS is right for you.
Apply in 3 minutes. Pick a call time. Leave the call knowing exactly what the work involves, what it costs to start, how you're paid, and whether it's a fit. The only cost of waiting is another year of wondering.
Apply to Join GSSLooking for life insurance for yourself instead? Get a free IUL review & illustration.